Are the "high-level strategically analyzed reports" worth something?
Hey, could my blog be so informative? :)
I am regularly contacted, mostly on linkedIn, by experts that seek data. The last time it was for a company that compiles data and trends "for the Fortune 500 companies". Which does not excite me more than that, and here is why.
Such data are usually sold at an incredible price to managers that
think they would get a better clue at the market, with the idea that they would be more profitable. But there are two traps here.
The first one is: am I really enough of an expert to give clues to Fortune 500 companies? I am mostly an iconoclast, e.g. when I say not to invest in Makerbot at all (neither as a customer nor as an investor, but I have a
full-length analysis why I say so), or when I explain why, imho, "pro/expensive" FDM printers are
almost a scam nowadays. OK, I
may be better than a monkey and provide a few useful reviews (e.g.
materials for artists, or what
cannot be 3D printed...). But still, asking my opinion on the
market trends could cast a doubt on the forthcoming corresponding report. Oh, well, may be they also want data from makers -- why not after all.
|
As a manager, do you really need accurate trends and data?
Or do you need only the feeling that you have some? |
Secondly and as importantly, the reviews are most often never used in reality. Once bought, they are dropped on the desk of a subordinate in the company, with the advice to get some insight from the document. The underlying idea is: since it is expensive it must be valuable...